Well the bidding has begun and Sky have half the packages, but this stupid rule from the EU is going to be the worst outcome for the fans.
Domestic channels won’t be able to afford more than one match, and if NTL gets the final package then those with Sky won’t be able to see these games.
Instead of Sky pumping millions into the sport for exclusive rights, they’ll now offer less.
The only possible winners in this will be Sentana Sports who might get a few more viewers if they win the final package.