I may have missed this, but I’m sure it’s new. On an article about the CIA and Wikipedia we have this at the bottom:

Does the BBC really need more readers?
After my successful debrand your phone for about a £5 (33,618 hits, 104 comments) and then unbrand your mobile for free (11,680 hits, 161 comments) posts. I now bring you the easiest way to de-brand your phone for free. No more looking for files in folders which are about 41 bytes, no more trying to...
Good to see the BBC keeping up with Web 2.0
Their weekly show ‘Click’ is the flagship techy example of this.
http://www.bbc.co.uk/click
It’s a shame that their iPlayer…
http://www.bbc.co.uk/iplayerbeta/
is a poor service & doesn’t meet the expectation of many who would like to see the vast quantity of BBC programming freely available online & on demand- we have paid for it after all!
http://www.bbc.co.uk/iplayerbeta/
Imagine having access to all of those years worth of BBC News footage.
Just look at the fun Newsnight had with old clips of Gordon Brown demanding a face to face debate between the then Tory PM & the Labour opposition leader; Oh, imagine the fun we bloggers could have
GL.